In support of innovation management and Roger's Innovation Diffusion theory

This paper makes a case for the practicality of Roger's Innovation Diffusion theory. [Rogers, E. (1962). Diffusion of innovations. New York: The Free Press; Rogers, E. (1995). Diffusion of innovations. New York: The Free Press] By using Roger's Innovation Diffusion theory, the paper explores the innovation process from the development stage towards the diffusion stage (the stage of commercialization) of the two major research funding organizations in Thailand: the National Science and Technology Development Agency (NSTDA) and the Thailand Research Fund (TRF). Theoretical and empirical analysis are attempted, focusing on the relation between the management of research and development (R&D) projects and the level of innovation diffusion. The empirical results can help R&D managers manage the projects to contribute to technological development in industry.