In the Era of Big Data: The Practical Value, System Construction, and Risk Governance of Red Cultural Education in Higher Education Institutions

Integrating red cultural elements into the ideological education of young students is an effective approach for higher education institutions to inherit their red genes. The higher education institution's red cultural education system, empowered by big data, is a multi-nodal structure comprising universities as the core, digital platforms, students, social units, and organizations. This system aims to enhance patriotism and promote the inheritance of red spirit and character values. However, red cultural education in higher education faces challenges in terms of cultural environment risks, lagging discourse, and institutional development. Therefore, there is a pressing need to accelerate the establishment of a unified Red Cultural digital education platform, continuously update discourse mechanisms, develop scientific education data analysis tools, construct a progressive professional feedback and supervision system, and enhance the digital effectiveness of Red Cultural education.