自相残杀
再制造
业务
文件夹
产品(数学)
竞赛(生物学)
产业组织
价值(数学)
营销
商业
计算机科学
财务
生物
机器学习
数学
生态学
几何学
作者
Atalay Atasu,V. Daniel R. Guide,Luk N. Van Wassenhove
标识
DOI:10.1525/cmr.2010.52.2.56
摘要
Remanufactured products do not always cannibalize new product sales. To minimize cannibalization and create additional profits, managers need to understand how consumers value remanufactured products. This is not a static decision and should be re-evaluated over the entire product life cycle. While managers have a responsibility to maximize profits for the firm, this is not necessarily equivalent to maximizing new product sales. A portfolio that includes remanufactured products can enable firms to reach additional market segments and help block competition from new low-end products or third-party remanufacturers.
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