The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers

Journal Article The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers Get access Utpal Dholakia, Utpal Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Leona Tam, Leona Tam Search for other works by this author on: Oxford Academic PubMed Google Scholar Sunyee Yoon, Sunyee Yoon Search for other works by this author on: Oxford Academic PubMed Google Scholar Nancy Wong Nancy Wong Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 43, Issue 1, June 2016, Pages 134–155, https://doi.org/10.1093/jcr/ucw004 Published: 14 January 2016