FINANCIAL STRATEGY MATRIX: THEORY AND PRACTICE

The article discusses various scenarios that arise when developing a financial strategy of an enterprise. The author uses a practical example to reveal the General mechanisms for applying financial strategy models. All this makes it possible to determine the choice of the most preferable scenario for the enterprise in specific economic conditions. The empirical basis of the research is the data of a modern enterprise. The analysis was performed using a specialized econometric package of MS Excel, as well as tabular and graphical methods.