内部沟通
员工敬业度
吸引力
操作化
心理学
雇主品牌
感知
考试(生物学)
情感(语言学)
员工调查
社会心理学
营销
业务
公共关系
政治学
哲学
认识论
古生物学
神经科学
生物
产品管理
新产品开发
沟通
精神分析
作者
Anja Špoljarić,Ana Tkalac Verčić
标识
DOI:10.1108/jcom-01-2021-0011
摘要
Purpose This study aims to contribute to the understanding of internal communication and its connections to engagement and employer brands. The authors wanted to test the relationship between the three variables and explore if employees' perception of employer brands is affected by internal communication satisfaction and engagement. Creating a desirable employer brand can have significant benefits for organizations, such as higher employee satisfaction, employee engagement and retention. It is crucial to have a clear grasp of how the determinants of these relationships affect each other. Design/methodology/approach A total of 1,805 employees participated in a large communication survey that measured internal communication satisfaction, employee engagement and perception of employer brand (operationalized as employer attractiveness). To test the relationship between variables, the authors used multiple regression analysis. Findings The results show internal communication satisfaction and employee engagement as significant predictors of employer brand. All of the internal communication satisfaction dimensions and two out of three employee engagement dimensions have been identified as determinants of at least two employer attractiveness dimensions. Research limitations/implications Limitations include using a cross-sectional dataset, which reduces the possibility of determining causality, using self-reports and a common source bias. Originality/value The authors added to the body of knowledge by analyzing the effects of workplace attitudes on attitudes toward the organization. The authors found that both internal communication satisfaction and employee engagement significantly shape the perception of employer brands.
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