The decision to buy organic food products in Southern Italy

有机产品 业务 营销 独创性 食品 价值(数学) 食品市场 有机生产 有机农业 食品科学 农业 心理学 生态学 社会心理学 化学 机器学习 创造力 计算机科学 生物
作者
Tiziana de Magistris,Azucena Gracía
出处
期刊:British Food Journal [Emerald (MCB UP)]
卷期号:110 (9): 929-947 被引量:382
标识
DOI:10.1108/00070700810900620
摘要

Purpose The aim of the paper is to investigate the consumers' decision‐making process for organically produced foods in Italy. Design/methodology/approach A structural equation modelling approach has been used with information provided by a survey conducted in Italy (Naples). Findings Results indicate that consumer' attitudes towards organic food, in particular towards the health attribute and towards the environment are the most important factors that explain consumers' decision‐making process for organic food products. Moreover, it has been found that larger information on the organic food market, which drives to a higher consumers' organic food knowledge, is important because it positively influences consumers' attitudes towards organic food products. Finally, consumers who try to follow a healthy diet and balanced life are likely to have more positive attitudes towards organic food products and towards the environment, inducing a more likely intention to purchase organic foods. Originality/value Findings provide more evidence on consumers' underlying motivations to buy organic food to the already existing evidence in Europe to evaluate the future implementation of the recently approved Regulation (EC) no. 834/2007 of 28 June 2007 on organic production and labelling of organic products. In addition, empirical results would help local policy makers to establish appropriate market strategies to develop the future demand for these products.
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