The influence of travel companionships on memorable tourism experiences, well‐being, and behavioural intentions

Abstract This study examines the role of companionship in shaping memorable tourism experiences, traveller well‐being and behavioural intentions by drawing upon a conceptual framework of well‐being. Based on data collected from 430 respondents in Australia who had recent travel experience, the results from structural equation modelling (SEM) confirmed that companionship impacted on and had a significant influence on revisitation intentions and recommendations, as well as the enhancement of traveller well‐being. Differences in attitudes were evident between those accompanied by family and friends and those travelling solo. The theoretical and practical implications of these findings are highlighted for researchers and practitioners.