How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Journal Article How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product Get access Irwin P. Levin, Irwin P. Levin Search for other works by this author on: Oxford Academic PubMed Google Scholar Gary J. Gaeth Gary J. Gaeth Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 374–378, https://doi.org/10.1086/209174 Published: 01 December 1988 Article history Received: 01 March 1988 Revision received: 01 July 1988 Published: 01 December 1988