营销
款待
结构方程建模
环境友好型
酒店业
持续性
业务
背景(考古学)
人气
服务质量
盈利能力指数
透视图(图形)
质量(理念)
服务(商务)
广告
心理学
旅游
地理
社会心理学
生态学
数学
财务
考古
统计
人工智能
计算机科学
哲学
生物
认识论
作者
Mohd Sadiq,Mohd Adil,Justin Paul
标识
DOI:10.1016/j.ijhm.2021.103094
摘要
The growing body of literature around eco-friendly hotels indicates an increase in popularity for such hotels. However, the low booking rate in eco-friendly hotel is a major concern for sustainability and profitability. Therefore, the current study addresses the long-lasting attitude-behaviour gap by investigating the role of environmental concern (altruistic values), health concern (egoistic values), environmental attitude, and service quality on increasing the tourists’ eco-friendly behaviour. The model and hypotheses were tested using a two-step approach of structural equation modelling on 450 responses collected from Indian travellers through Amazon Mechanical Turk. The findings suggest that the environmental concern and the health concern are important factors in determining tourists’ eco-friendly behaviour. Additionally, service quality emerged as a key factor in bridging the attitude-behaviour gap in the eco-friendly hotel context. Our findings provide insightful implications for hospitality managers, practitioners and policymakers in devising effective marketing strategies.
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