Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Journal Article Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Get access Barry J. Babin, Barry J. Babin Search for other works by this author on: Oxford Academic PubMed Google Scholar William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar Mitch Griffin Mitch Griffin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 4, March 1994, Pages 644–656, https://doi.org/10.1086/209376 Published: 01 March 1994 Article history Received: 01 December 1991 Revision received: 01 May 1993 Published: 01 March 1994