Institutional Change in the Governance of Chinese Football: The Era of ‘Top-Level Design’ Under the Leadership of Xi Jinping

This article explores the dynamics of institutional change in the governance of Chinese football in the Xi Jinping era, focusing on the concept of 'top-level design'. Since Xi Jinping took over as General Secretary of the Chinese Communist Party in 2012, Chinese football has been at the centre of a series of far-reaching policy reform programmes, driven by Xi's vision to promote the sport and improve China's position in world football. To date, no study has examined whether institutional change has occurred in Chinese football from the theoretical perspective of actor-centred institutionalism. The aim of this study is to investigate whether there has been an institutional shift towards 'top-level design' in Chinese football governance under the leadership of Xi Jinping and, if so, what key aspects can be identified. Given the post-hoc character of the theoretical approach of actor-centred institutionalism, the qualitative method of process tracing was chosen to reconstruct and explain possible institutional changes. The data are based on extensive document analysis and complementary interviews with 22 experts. The findings suggest that under Xi Jinping's leadership, institutional changes towards 'top-level design' have taken place in Chinese football in the form of anti-corruption campaigns and the emergence of new actors.