The commodification of creativity: Integrating Generative Artificial Intelligence in higher education design curriculum

The academic questions posed by the introduction of Generative AI (GenAI) into design higher education are many and reflect educators'uneasiness about its ethical use. Like any new radical technology breakthrough, GenAI straddles a pedagogical fence that divides opinion and focuses on a basic question: How can design educators harness Generative AI's power without compromising the fundamentals of design education? This study contributes to foundational research on how to incorporate GenAI into design education without compromising and commodifying the creative process. This research examines design students' experiences using GenAI in the context of studio practice of a second-year visual communication design course in a Bachelor of Design programme. Reflective comments are analysed and used to inform recommendations for a structured pedagogic approach for implementing GenAI as a building block for the design creative process into the curriculum.