Hofstede's Culture Dimensions

Ng et al. (1982) collected data among students in nine Asian and Pacific countries using a modified version of the Rokeach Value Survey. Their data were reanalyzed by the present authors through an ecological factor analysis that produced five factors. Six of the countries covered also appear in Hofstede's (1983) extended study of work-related values among employees of a multinational corporation in 53 countries and regions. For the overlapping countries a correlation analysis was done between the five factor scores of the Ng et al. reanalysis and the four dimension scores of Hofstede. This correlation analysis revealed that each of Hofstede's dimensions can be distinctly identified in the Ng et al. data as well. This article is presented as an example of synergy between different cross-cultural studies.