French Media Representations towards Sustainability: Education and Information through Mythical-Religious References

The present article aims to analyze the representations and the role of symbolic forms of mythical-religious thought in the mediatization of sustainability. A main corpus of items, composed of the media information and news offer covered by the mainstream French media, and a secondary corpus, as important, related to Francophone scientific articles, was considered. The study, conducted on French media news referenced by the Google search engine between 2009 and 2018, highlights a production of secular meaning of sustainability through mythical-religious references, a growth in the spiritualization of media content of the journalistic offer on sustainability, and the hegemony of the media, the omnipotence of the mediatized thing producing “an effect of Church” by legitimizing a certain “truth” of the information.