情境伦理学
食物选择
背景(考古学)
产品类别
产品(数学)
消费(社会学)
营销
消费者选择
情感(语言学)
心理学
消费者行为
订单(交换)
广告
社会心理学
业务
数学
地理
社会学
病理
几何学
考古
医学
沟通
社会科学
财务
作者
María Isabel Noreña Betancur,Kosuke Motoki,Charles Spence,Carlos Velasco
标识
DOI:10.1016/j.foodres.2020.109367
摘要
Research on those variables that have been shown to influence the consumer’s choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater extent, the choice between different types or styles of beer. Inspired by previous research on a diverse array of factors that have been shown to influence food and beverage choice, the review examines how beer choice is driven by consumer variables (covering biological, psychological, and socio-cultural factors), product-intrinsic attributes (the sensory aspects of the beer itself), product-extrinsic attributes (external sensory characteristics, such as packaging), and contextual and environmental influences. These situational factors refer to variables such as the location where choice/consumption takes place (i.e., on- versus off-trade), as well as the context, occasion, and reason for drinking. Current trends related to choice and consumption, such as the emerging interest in beer-food pairing, are also examined. The review groups these attributes which affect people’s beer wanting, choice, and purchase in order to understand the beer consumer’s choice process. Along with general conclusions, a number of key directions for future research are also presented, given that the relative contribution of each type of factor on consumer’s choice behaviour is still unclear.
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