Enhance the Competitiveness of Fujian Tea Marketing Analysis and Countermeasures

Fujian Province is tea-producing province,tea industry is one of important industry in Fujian Province.Currently the overall market demand for tea in Fujian province become saturated,tea consumption growth rate lower than the rate of expansion of production capacity,Showing characteristics of a buyer's market supply exceeds demand,Fujian tea competitiveness in marketing is also facing severe challenges.This paper analyzes the Fujian tea production and market status,Fujian tea that can learn from Starbucks business model and brand strategy Lipton,Raise the competitiveness of Fujian tea marketing feasibility of countermeasures.