To answer or to ignore? The impact of questioners and questions on continuous knowledge contributions in virtual Q&A communities

声誉 互惠(文化人类学) 心理学 可读性 社会心理学 结构方程建模 知识管理 调解 计算机科学 社会学 社会科学 机器学习 程序设计语言
作者
Jing Liang,Ming Li
出处
期刊:Behaviour & Information Technology [Taylor & Francis]
卷期号:: 1-24 被引量:1
标识
DOI:10.1080/0144929x.2023.2285948
摘要

Continuous knowledge contributions are a key component of the success of virtual question and answer (Q&A) communities. Continuous knowledge contributions comprise answerers' responses to questioners and their questions. As antecedent information to continuous knowledge contributions, based on stimulus–organism–response theory and information dual-process theory, a research model that reflects the impact of the characteristics of questions and questioners on answerers' continuous knowledge contributions is established. Then, the model is empirically examined by using short panel data containing 44,198 question and answer interaction data points collected from 1,830 answerers on the Chinese Software Developer Network. Meanwhile, the mediation effects of outcome expectations and perceived achievement on the characteristics of questions and questioners are investigated. The two-way fixed-effects negative binomial regression results show that (1) the label similarity, question readability, norms of reciprocity and reputation of questioners all have a positive impact on answerers' continuous knowledge contributions in virtual question and answer communities; (2) outcome expectations fully mediate the effect of label similarity, while they partially mediate the effect of question readability, the norms of reciprocity and the reputation of questioners; and (3) perceived achievement mediates the effects of label similarity, the norms of reciprocity and the reputation of questioners.
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