Breakthroughs and Applications of Augmented Reality (AR) Technology in the Digital Media Field

Abstract This study pioneers the application of augmented reality (AR) in the realm of digital media, integrating AR technology with cultural education and artistic media concepts to forge a novel trajectory for digital media art creation. It delves into AR 3D scene construction technologies, employing calibration through the reconstruction of 2D image sequences, feature point extraction for spatial coordinate transformation, and 3D model development. Furthermore, it utilizes Level of Detail (LOD) models and texture mapping technologies to enhance visualization and interaction. The research culminates in a comparative analysis of traditional and AR-based media, evaluating differences in appeal and assessing functional capabilities. The findings indicate that AR-based media outperforms traditional media across several functions: media search (0.385), virtual design (0.424), immersive experience (0.466), real-time interaction (0.525), and user communication (0.396), with users expressing high satisfaction with these enhanced capabilities. This study not only diminishes the complexities associated with integrating digital media and AR technologies but also optimizes and innovates traditional methodologies.