Research on the Influence of User Relationship Strength on Value Co-Creation Behavior of Online Fitness Community

Purpose The factors that drive user value co-creation behavior are unique to China due to the country's unique economic, political and cultural influences. However, few scholars have paid attention to the driving factors of user value co-creation behavior in the Chinese context. In this study, the authors deepen their understanding of the drivers of user value co-creation behavior by exploring the impact of relationship strength, a variable with Chinese characteristics, on value creation behavior.