Advance booking pricing in O2O commerce with demand leakage using game theory for tourism supply chains

利润(经济学) 供应链 在线和离线 博弈论 业务 定价策略 营销 微观经济学 产业组织 钥匙(锁) 供求关系 旅游 运筹学 经济 计算机科学 计算机安全 工程类 操作系统 政治学 法学
作者
Mahsa Noori-daryan,Ata Allah Taleizadeh,Masoud Rabbani
出处
期刊:International Journal of Production Research [Taylor & Francis]
卷期号:58 (22): 6739-6774 被引量:20
标识
DOI:10.1080/00207543.2019.1685703
摘要

In this research, the pricing and selling decisions of two supply chains are examined to maximise the profit of the chains considering an advance booking policy where the chains offer complementary items and customers able to buy products from both online and real stores (offline). The proposed model is developed without/with online-to-offline (O2O) retail marketing under the first and second scenarios, respectively. In addition, there is a possibility of demand leakage between the online and offline channels, thus customers can take advantage of the channel that would be most desirable for them. The behaviors of the partners are surveyed by different game-theoretic approaches under two scenarios to determine the optimal decisions and the optimal values of variables and the profits of the chains. Then, the closed form solutions are derived which are examined by a numerical example and sensitivity analyses are performed to analyse the efficiency of key parameters. It is found that employing O2O marketing mechanism causes more profit for chains due to enhancing the market demand. Also, advance booking policy leads to manage the market and attract the customers who follow the items at lower prices so that longer advance booking periods, more orders and higher profits.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
科研通AI2S应助姜凯采纳,获得10
1秒前
孙福禄应助西西采纳,获得10
2秒前
孙福禄应助西西采纳,获得10
2秒前
2秒前
单纯青槐发布了新的文献求助10
2秒前
2秒前
2秒前
luckbaby完成签到,获得积分10
3秒前
方赫然发布了新的文献求助10
3秒前
JerryZ发布了新的文献求助10
3秒前
今后应助高贵绿真采纳,获得10
3秒前
Ava应助mariawang采纳,获得10
3秒前
3秒前
菜不透发布了新的文献求助10
4秒前
4秒前
纸猫发布了新的文献求助10
4秒前
5秒前
weiwei发布了新的文献求助10
5秒前
poli发布了新的文献求助10
6秒前
诚心尔琴发布了新的文献求助10
7秒前
7秒前
fgh完成签到,获得积分20
7秒前
CipherSage应助科研通管家采纳,获得10
8秒前
CAOHOU应助科研通管家采纳,获得10
8秒前
NexusExplorer应助科研通管家采纳,获得10
8秒前
SYLH应助科研通管家采纳,获得10
8秒前
英俊的铭应助科研通管家采纳,获得10
8秒前
Akim应助科研通管家采纳,获得10
8秒前
SYLH应助科研通管家采纳,获得10
8秒前
8秒前
CodeCraft应助科研通管家采纳,获得10
9秒前
乐乐应助科研通管家采纳,获得10
9秒前
爱听歌芝麻完成签到,获得积分10
9秒前
FashionBoy应助科研通管家采纳,获得10
9秒前
峥2发布了新的文献求助10
9秒前
上官若男应助科研通管家采纳,获得10
9秒前
musejie应助科研通管家采纳,获得10
9秒前
丘比特应助科研通管家采纳,获得10
9秒前
李爱国应助科研通管家采纳,获得10
9秒前
9秒前
高分求助中
A new approach to the extrapolation of accelerated life test data 1000
ACSM’s Guidelines for Exercise Testing and Prescription, 12th edition 500
‘Unruly’ Children: Historical Fieldnotes and Learning Morality in a Taiwan Village (New Departures in Anthropology) 400
Indomethacinのヒトにおける経皮吸収 400
Phylogenetic study of the order Polydesmida (Myriapoda: Diplopoda) 370
基于可调谐半导体激光吸收光谱技术泄漏气体检测系统的研究 350
Robot-supported joining of reinforcement textiles with one-sided sewing heads 320
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 3988786
求助须知:如何正确求助?哪些是违规求助? 3531116
关于积分的说明 11252493
捐赠科研通 3269766
什么是DOI,文献DOI怎么找? 1804771
邀请新用户注册赠送积分活动 881870
科研通“疑难数据库(出版商)”最低求助积分说明 809021