人气
感觉
情感(语言学)
社会心理学
福利
社会排斥
领域(数学)
心理学
经济
数学
市场经济
沟通
经济增长
纯数学
作者
Rod Duclos,Echo Wen Wan,Yuwei Jiang
摘要
Abstract This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financial risk-taking by heightening the instrumentality of money (as a substitute for popularity) to obtain benefits in life. Invariably, the quest for wealth that ensues tends to adopt a riskier but potentially more lucrative road. The article concludes by discussing the implications of its findings for behavioral research as well as for societal and individual welfare.
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