Aspects of Industrial Heritage Tourism: Case of Novi Sad

The paper examines tourism potentials of industrial heritage of Novi Sad, especially the area of the local community Podbara, where there are the remains of the first industrial zone in Novi Sad. After its urban decay in the last two decades, the town tends to improve its image and restore its local economy by means of tourism promotion. The question imposes whether there is the possibility of implementing industrial heritage into the official tourist offer of Novi Sad. The research demonstrates the overall problem of industrial heritage in the town and identifies attributes of tourism planning and design of industrial heritage objects, taking into account the needs and aspirations of tourists, during their visits, stays, tours and their participation in the production process within industrial heritage objects. The hypothesis of the paper has been put forward and the methodology described in detail. The findings reveal various problems, such as weak perception of the local community, inadequate support from the base and problem of authenticity. The research scope of the study provides the proposal for future innovations in industrial heritage tourism development.