心理学
愉快
唤醒
情感(语言学)
结构方程建模
认知
感知
认知心理学
购物中心
社会心理学
产品(数学)
广告
沟通
数学
统计
业务
神经科学
几何学
作者
Jean‐Charles Chebat,Richard Michon
标识
DOI:10.1016/s0148-2963(01)00247-8
摘要
The authors tested the effect of ambient scents in a shopping mall environment. Two competing models were used. The first model is derived from the environmental psychology research stream by Mehrabian and Russel (1974) and Donovan and Rossiter (1982) where atmospheric cues generate pleasure and arousal, and, in turn, an approach/avoidance behavior. The emotion–cognition model is supported by Zajonc and Markus (1984). The second model to be tested is based on Lazarus' (1991) cognitive theory of emotions. In this latter model, shoppers' perceptions of the retail environment and product quality mediate the effects of ambient scent cues on emotions and spending behaviors. Positive affect is enhanced from shoppers' evaluations. Using structural equation modeling the authors conclude that the cognitive theory of emotions better explains the effect of ambient scent. Managerial implications are discussed.
科研通智能强力驱动
Strongly Powered by AbleSci AI