Thoughts on Legal Protection of Consumer Rights and Interests under the Mode of "Live Streaming with Goods"

With the development of the network and the comprehensive popularization of intelligent terminals, live streaming with goods has become the most popular sales model at present. However, due to the virtual transaction mode of live delivery, the main body of live delivery is complicated, and the legitimate rights and interests of consumers may be violated due to a variety of problems in live delivery sales. And in the consumer rights will be difficult to complain, evidence difficulties and other problems. This paper mainly discusses the necessity of consumer rights and interests protection in livestreaming with the characteristics of livestreaming with goods, and explores the legal protection strategy of consumer rights and interests under the livestreaming with goods mode.