透视图(图形)
消费(社会学)
背景(考古学)
风险感知
心理学
感知
桥(图论)
社会心理学
计划行为理论
营销
广告
业务
环境卫生
经济
社会学
医学
计算机科学
地理
社会科学
人工智能
内科学
考古
神经科学
管理
控制(管理)
作者
Mohd Sadiq,Mohd Adil,Justin Paul
摘要
This study is grounded within the theoretical framework of attitude–behavior–context. The study examines how perceived health risk shapes both health and environmental attitudes, leading to organic food consumption. Further, we also assess the role of perceived effectiveness and green trust in moderating the proposed relationships. The data were collected from 461 consumers through Amazon Mechanical Turk platform. Our findings indicate that consumers' perception of health risk plays a significant role in developing positive environmental and health attitudes. Consequently, this leads consumers to adopt organic food. Further, this study confirms that there is an attitude–behavior gap, as both environmental and health attitudes seem to have a weak Cohen f2 effect on organic food consumption. Though perceived effectiveness moderates the relationship of organic food consumption with perceived health risk and attitude, green trust does not bridge the attitude–behavior gap. This study may help organic food marketers, policy-makers, and retailers bridge the consumers' attitude–behavior gap.
科研通智能强力驱动
Strongly Powered by AbleSci AI