连续性
手机银行
业务
服务质量
背景(考古学)
顾客满意度
信息质量
质量(理念)
营销
样品(材料)
结构方程建模
服务(商务)
广告
信息系统
心理学
计算机科学
社会心理学
工程类
哲学
机器学习
古生物学
电气工程
化学
认识论
生物
色谱法
标识
DOI:10.1080/15332861.2023.2236428
摘要
This research investigates the factors that influence the post-adoption behavior of users of mobile banking applications, i.e., continuance intention. A research framework was proposed by extending the IS success model in the context of post-adoption behavior of mobile banking app users. A sample of 345 current users of mobile banking applications was selected using convenience sampling. Service quality, information quality, system quality, perceived risk, and perceived trust substantially affect customer satisfaction. Satisfaction has mediated the relationship between these indicators and the desire to continue using mobile banking services in India. Moreover, the key drivers of mobile banking continuation intention were service quality, perceived risk, trust, and satisfaction.
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