接见者模式
旅游
忠诚
文化旅游
目的地
心理学
广告
业务
社会学
营销
社会心理学
旅游地理学
地理
计算机科学
考古
程序设计语言
标识
DOI:10.1016/j.tmp.2017.10.006
摘要
This study examines the interplay of visitor engagement, cultural contact, memorable tourism experience (MTE), and destination loyalty in cultural tourism. The research was conducted with 320 individuals who have visited cultural tourist destinations within the past five years. Results, employing structural equations modeling, showed that visitor engagement positively influenced cultural contact and cultural contact positively influenced MTE. In addition, MTE had significant positive effects on loyalty. Furthermore, cultural contact was found to fully mediate the relationship between visitor engagement and MTE. Findings underscore the importance of cross-cultural interactions in creating MTEs in cultural tourism. Avenues used to engage tourists must address the cultural tourists' need for deeper cultural experience in order to successfully create MTEs.
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