Information confusion and intention to stop using social networking site: a moderated mediation study of psychological distress and perceived novelty

Purpose People are living in a very rich and diversified information world. However, they are facing an explosion of information on social networking site (SNS) bombarding them every day. People get confused when they expose to similar, overloaded, ambiguous and misleading information. Unfortunately, the effect of information confusion on users' psychological outcome and behavioral intention has been absent in prior literature. Thus, this study investigates the relationship between information confusion and users' intention to stop using SNS with a moderated mediation effect of psychological distress and perceived novelty. Design/methodology/approach This study uses questionnaire survey to collect a sample data of 380 Facebook users in Vietnam. Structural equation modeling is used to test hypotheses in this study. Findings Empirical results show that information confusion has a positive influence on stop using intention. Furthermore, psychological distress is found to have a mediating effect in the link between information confusion and stop using intention. In addition, perceived novelty moderates the relationship between psychological distress and stop using intention. Perceived novelty also moderates the indirect effect of information confusion on stop using intention through psychological distress. Originality/value The influence of information confusion on users' psychological outcomes and behavioral intention has not been determined in prior literature. This study is one of the first studies that provide empirical evidence to clarify the relationship between information confusion and users' intention to stop using SNS. Furthermore, this study helps to clarify the mediating and moderating mechanism of psychological distress and perceived novelty in this relationship. By investigating the issue of information confusion and its impact on users in SNS environment, this study provides implications for researchers and practitioners regarding management and development of SNS.