广告
数字广告
收入
在线广告
计算机科学
数字媒体
展示广告
数字营销
业务
多媒体
万维网
互联网
会计
作者
Anthony Dukes,Qihong Liu,Jie Shuai
出处
期刊：Marketing Science
[Institute for Operations Research and the Management Sciences]
日期：2021-12-21
卷期号：41 (3): 528-547
被引量：28
标识
DOI：10.1287/mksc.2021.1324
摘要
The growth of YouTube and other digital content platforms in the prior decade may have been aided by their utilization of the skippable ad format, but as that growth tapers, this format may become less valuable to their ad revenue.
科研通智能强力驱动
Strongly Powered by AbleSci AI
cdercder
科研小民工
昏睡的蟠桃
SYLH
彭于彦祖
fjh
劲秉
pluto
iNk
迷人秋烟
nozero
HEIKU
FBI911
子车茗
buchirou
back you up
斯寜
剑指东方是为谁
Qianbaor68
FIN
皖公网安备34019202002308
