Dueling with Dual-Process Models: Cognition, Creativity, and Context

Sociologists increasingly draw on dual-process models of cognition to account for the ways context, cognition, and action interrelate. Drawing from 40 interviews with improvisers and observations from improvisational theater, I find that dual-process model scholarship is limited in three respects: It does not consider how cognition operates in situations where order and disruption are concurrent, it fails to realize there is interindividual variation in cognitive processing, and it underestimates the creativity emerging through automatic processes. Interactions in improv contain elements of both order and disruption, and they place demands on automatic and deliberate cognition simultaneously. Improvisers respond to these competing demands through either automatic or deliberate thinking dispositions, which are engendered through explicit instruction, practical experience, and artistic commitments. These dispositions, in turn, shape creative decision-making, predicting interindividual differences in how improvisers respond to contingencies on stage. I conclude by discussing the implications for culture, cognition, and action.