Journal Article The Effect of Time Pressure on Consumer Choice Deferral Get access Ravi Dhar, Ravi Dhar Search for other works by this author on: Oxford Academic PubMed Google Scholar Stephen M. Nowlis Stephen M. Nowlis Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 4, March 1999, Pages 369–384, https://doi.org/10.1086/209545 Published: 01 March 1999