Humanizing Products with Handwritten Typefaces

Journal Article Humanizing Products with Handwritten Typefaces Get access Roland Schroll, Roland Schroll Department of Strategic Management, Marketing, and Tourism, University of Innsbruck, 6020 Innsbruck, Austria Please address correspondence to Roland Schroll, roland.schroll@uibk.ac.at Search for other works by this author on: Oxford Academic PubMed Google Scholar Benedikt Schnurr, Benedikt Schnurr Department of Strategic Management, Marketing, and Tourism, University of Innsbruck, 6020 Innsbruck, Austria Search for other works by this author on: Oxford Academic PubMed Google Scholar Dhruv Grewal Dhruv Grewal Babson College, 213 Malloy Hall, Babson Park, MA 02457 Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 45, Issue 3, October 2018, Pages 648–672, https://doi.org/10.1093/jcr/ucy014 Published: 10 March 2018