Social Comparison and the Idealized Images of Advertising

Journal Article Social Comparison and the Idealized Images of Advertising Get access Marsha L. Richins Marsha L. Richins Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 18, Issue 1, June 1991, Pages 71–83, https://doi.org/10.1086/209242 Published: 01 June 1991 Article history Received: 01 April 1990 Revision received: 01 October 1990 Published: 01 June 1991