Research on the Design of the Zunyi Meitan Cuiya IP Image from the Perspective of Guizhou Intangible Cultural Heritage

To promote the broader, more convenient, and fashionable dissemination of Guizhou's intangible cultural heritage (ICH), this study explores the application of digital media technologies in the tea product Zunyi Meitan Cuiya, a representative of Guizhou's ICH. Based on an analysis of the current state of IP image design in the inheritance of Guizhou ICH and the design requirements for Zunyi Meitan Cuiya, this study integrates product information, filters and extracts cultural elements, constructs narrative storylines, and incorporates the ICH context. These elements are translated into the visual components, emotional resonance, and cultural symbols necessary for IP image design. By empowering the Meitan Cuiya IP image with digital tools, the unique charm of Guizhou's ICH products is highlighted. This research seeks to explore the potential for traditional culture to thrive in the digital era and offers insights for the creation and dissemination of other cultural products, fostering a synergy between modern technology and traditional culture.