幸福
适度
采购
感觉
心理学
社会心理学
广告
业务
营销
作者
Muhammad Iqbal Khatami,Devie Yundianto
标识
DOI:10.22492/issn.2187-4743.2024.17
摘要
One of the unique research topics studied is purchasing merchandise among fandoms or communities that have specific interests, such as cartoons, anime, or celebrities. The satisfaction one gets and the feeling of happiness from being attached to one's idol is one of the factors that makes someone willing to spend money to buy idol items.
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