消费(社会学)
业务
营销
服务(商务)
人口老龄化
老年人
消费者满意度
顾客满意度
消费者对企业
社区服务
过度消费
人口
商业模式
老年学
公共关系
经济
医学
环境卫生
社会学
生产(经济)
社会科学
政治学
宏观经济学
作者
Jie Zhou,Mohd Wazir Mustafa,Mohd Fairusham Ghazali
出处
期刊:Population, resources & environmental economics
日期:2023-01-01
卷期号:4 (1)
标识
DOI:10.23977/pree.2023.040111
摘要
Along with the development of an ageing population, the consumer market for the elderly is gradually receiving widespread attention. Community commerce has the characteristics of convenient services, which not only can provide certain convenience to the life of the elderly, but also can fully explore the consumption potential of the elderly, and promote the formation of consumption dividends. However, for the elderly, the degree of service convenience will have an impact on their satisfaction with the community business, and if the evaluation of community business service convenience is too low, the consumption of the elderly will be affected accordingly. The article uses a community business demonstration area as an example for analysis, aiming to study the satisfaction of elderly consumers with the convenience of community business services for reference.
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