Coordination Mechanism about the Three-echelon Supply Chain Based on Shapley Value in Cooperative Games

For the three-echelon supply chain system composed of manufacturers,distributors and retailers,this paper discusses the cooperative game and the profit allocation under the price-sensitive demand.It is shown that:the supply chain system by the independent decision-making has the least profit,and the system by the minor league decision-making can improve the system profit,but the profit of the members outside the minor league rises even more obviously,and the result of Pigs’ payo?s would cause the dissolution of the minor league,while the major league coordinated by using the Shapley value method is relatively more stable,and its members’profit often increases and it is helpful to encourage the members to keep a long-term cooperation.Finally,the conclusions are further illustrated through numerical examples.