Modern Art Exhibitions as a Form of "Entertainment"

The purpose of the article is to consider modern art exhibitions as a form of “entertainment”. The research methodology consists in the application of analytical method to study theoretical material about the latest modern artistic projects in the field of Ukrainian artistic space as a form of “entertainment”. The hermeneutic method is also used in the aspect of interpreting art exhibitions as a form of “entertainment” through the principle of performance as a sign of metamodernism. Materials from real artistic practices of Krolikowski Art, V. Sydorenko, M. Onatska, O. Rybchenko, A. Petrytskyi, A. Kulagina, A. Logova were included in the study. The scientific novelty of the work is that for the first time modern art exhibitions are considered as a form of “entertainment” through the prism of performance as one of the main signs of metamodernism in modern fine art. Conclusions. Modern art exhibitions, due to the involvement of the principle of performance, as well as elements of “entertainment”, create more opportunities for the recipients to perceive the exposition on an emotional level. In contrast to the traditional contemplation of the works of artists, modern art projects use synthesis. This includes the possibility of attracting spectacular thematic installations, and a video series that allows immersing the viewer in the socio-cultural context of the corresponding historical era. Coloured plastic solutions that correlate with natural elements: earth, water, fire and air (A. Logov); grotesque in a combination of real images and fictional motifs, due to which a complete picture of the world is created to convey the interconnectedness of all living things on the Earth (V. Adkozalova); avant-garde experiments with theatrical costumes by A. Petrytskyi as an element of “entertainment”, which found their embodiment at Ukrainian Fashion Week 2022; the metaphorical project “Cage” by O. Rybchenko as a symbol of the limitation of our internal and external freedom; the release of the first NFT of the “Lexicon” series on the Binance platform, especially for the end of the exhibition “Year Zero. The Idea of Light” and for the 26th anniversary of the creation of his Character by V. Sydorenko; monochrome works by H. Zinkivskyi, which organically combine graphic images and verbal allegorical expressions with philosophical implications; experiments with elements of performance, the use in art exhibitions of the themes of the collective unconscious “Crimea Dreaming”, references to the narratives “Supernova”, “High Hopes”, “Truth is Out There 2” (Krolikowski Art) are all aspects that indicate that modern art exhibitions are a form of “entertainment”. Key words: art exhibitions, “entertainment”, visual arts, Krolikowski Art, principle of performance, metamodernism.