The end justifies the means: the role of organizational identification on bootleg innovation behavior

Abstract Research has acknowledged the value of bootleg innovation behavior (BIB) to organizational innovation. Unfortunately, we know little about the factors that lead to the emergence of this behavior, how and when it occurs. Integrating self-concordance theory and sense-making perspective, we build a moderated mediation model positioning work engagement as a mediator of the organizational identification's effects on BIB, and willingness to take risks as a moderator of such effects. The results based on data analysis of 237 employees from different organizations in China show that organizational identification is positively related to BIB and work engagement partially mediates this link. Moreover, willingness to take risks not only moderates the work engagement–BIB association but also moderates the mediating effect of work engagement between organizational identification and BIB. Notably, at the lowest level of willingness to take risks, the influence of organizational identification on BIB via work engagement is insignificant.