How AI can perpetuate – Or help mitigate – Gender bias in leadership

Generative AI tools have been adopted faster than any other technology in history. AI tools including both chatbots (e.g. ChatGPT, Bard) and long-form AI writers (e.g. Wordplay.ai, Jasper.ai) pose substantial efficiency gains for text-reliant industries, such as leadership development. However, our research shows that AI generated content can contain and perpetuate harmful leadership-related gender biases. In this article, we share evidence of how AI generated content can perpetuate gender biases in leadership development. We also offer practical strategies managers can implement to capitalize on the potential of AI in pursuit of greater gender equity in leadership.