适度
客户导向
业务
人气
心理学
控制(管理)
营销
感知控制
结果(博弈论)
客户关系管理
广告
社会心理学
管理
经济
微观经济学
作者
Hyewon Park,Won‐Moo Hur
标识
DOI:10.1016/j.jretconser.2023.103268
摘要
Despite the popularity of customer showrooming behavior (CSB), few studies have investigated how this phenomenon affects salespeople's sales behavior. To answer this research call, we explored the effect of CSB on customer orientation (CO), as they are associated with emotional labor (EL) and perceived sales control as a moderator. We gathered data from 397 salespeople in South Korean department stores. Our study showed that CSB affected deep acting negatively by reducing CO. Perceived outcome-based sales control enhances CSB's negative impact on CO. Nevertheless, perceived behavior-based sales control does not moderate the relationship between CSB and CO. Our results indicate that supervising salespeople using outcome-based control only worsens the effect of CSB on salespeople who combat CSB.
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