This paper explains the relationship between the development of cultural tourism industry and the protection and utilization of cultural sites, and the significance of the two to the high-quality development of the region. This paper analyzes the existing problems such as the reduction of the number of tourists and the limited reception. Aiming at the coordinated development of cultural tourism industry and the protection and utilization of cultural sites, this paper puts forward some important suggestions and development countermeasures, such as promoting the organic integration of regional cultural sites and tourism, constructing the site characteristic cultural space, promoting the construction of information and emergency management system, and creating characteristic cultural tourism products.