Joint encroachment and low-carbon propaganda decisions in a platform supply chain under cap-and-trade regulations

接头(建筑物) 供应链 业务 排放交易 国际贸易 温室气体 产业组织 工程类 营销 土木工程 地质学 海洋学
作者
Nenggui Zhao,Jing Wang,Yinghao Pan,Qiang Wang,Jie Min
出处
期刊:International Journal of Production Research [Taylor & Francis]
卷期号:: 1-27
标识
DOI:10.1080/00207543.2024.2447937
摘要

The emphasis on carbon emission reduction has been increasing worldwide. This paper considers a supply chain consisting of a manufacturer and a retail platform under cap-and-trade regulations. The manufacturer could invest in renewable energy to reduce carbon emissions and add a direct channel to encroach on the market. The platform could engage in low-carbon propaganda to attract environmentally conscious consumers. A two-stage Stackelberg game is built to investigate the individual, joint, and mutual effects of the manufacturer encroachment and the platform low-carbon propaganda on the supply chain. Theoretical analysis and numerical experiments show that both the manufacturer encroachment and low-carbon propaganda encourage the manufacturer to increase the renewable energy investment quantity. When the carbon trading price is relatively low, the manufacturer will encroach on the market. This encroachment, in turn, promotes the platform to engage in propaganda. Besides, the propaganda always benefits the manufacturer, who could therefore share the costs with the platform to encourage it to engage in low-carbon marketing. This not only enhances social welfare but also enables the government to subsidise the cost to stimulate the platform to propagandise. Finally, we find that the propaganda could mitigate the effects of the cap-and-trade regulation on the supply chain.
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