亲社会行为
捐赠
业务
方案(数学)
过程(计算)
公共关系
利他主义(生物学)
广告
维数(图论)
互联网隐私
营销
心理学
社会心理学
政治学
计算机科学
法学
数学分析
操作系统
纯数学
数学
作者
Jason Chan,Zihong Huang,Liu De,Cai Zhi-gang
标识
DOI:10.1287/isre.2023.1224
摘要
The choice funding scheme is an important design dimension in crowdfunding for which platforms should not assume that they are restricted to the use of one funding scheme. In particular, we find that the addition of a donation scheme can increase the success rate of reward campaigns substantially, especially those with prosocial causes. In addition, the donation received is found to have a crowd-in effect on subsequent contributions. To get the most out of donation schemes, crowdfunding sites should provide features that help backers locate reward campaigns for prosocial causes, for example, by providing tags or search filters related to prosocial causes. Second, campaign owners should take steps to highlight the prosocial aspects of their crowdfunding campaign, for example, by revising campaign descriptions to include prosocial keywords/tags. Third, campaign owners should play a more active role in encouraging early donations to enjoy the crowd-in effect that could help their campaigns reach the targeted funding amount. Specifically, the owner’s direct social network is a potentially good source for soliciting these early donations. Relatedly, the campaign owners could benefit by spreading the word about the early donations they receive so as to generate a greater crowd-in effect at later phases of the crowdfunding process.
科研通智能强力驱动
Strongly Powered by AbleSci AI