What’s “positive” during Shanghai’s COVID-19 Lockdown? Ideology, Collectivism, and Constructive Journalism in China

"Positive journalism" is always emphasized in China, which is currently named as "ZhengNengLiang" (literally referring to "positive energy"). Such content is hoped to spread confidence, hope, and optimism. During public crises like the outbreak of the COVID-19 pandemic, it is particularly highlighted. Since "ZhengNengLiang" is a term that is difficult to match perfectly with any existing concept of journalism, this study investigates its connotations by applying qualitative methods and taking Shanghai's lockdown for the COVID-19 as an example. Adopting grounded theory, semi-structured in-depth interviews with 15 practitioners of community media were conducted, and 3016 valid subjective questionnaires were collected from audiences. All materials were coded by applying thematic analysis. It is found that content producers tended to emphasize adherence to mainstream ideology, upholding opinion climate in communities, and promoting neighborly mutual assistance. Audiences' understandings of it were partially in line with the producers', but they placed priorities on practicality. These findings resonate with some established theories like constructive journalism. However, China's political system and cultural traditions make the connotations of "ZhengNengLiang" complex. We suggest policymakers provide content producers at grassroots level more room to create "ZhengNengLiang" content with more practical significance.