Comprehensive Financial Analysis of Liquor Industry in China

Comprehensive financial analysis, which is based on the company’s financial report, using a series of analysis methods to reflect the company’s financial situation and business performance. Comprehensive financial analysis can provide investors, managers and other information users with more real, concise and credible information. With the continuous improvement to people’s consumption level in China, the market demand for liquor keeps increasing, which brings liquor industry an inexhaustible driving force for sustainable development. Although the industry experienced a downturn in 2012 due to the government’s restrictions on official consumption, liquor industry as a whole developed well. This paper uses the comprehensive financial analysis method to investigate the development of liquor industry, and we find that liquor industry is developing in a more stable and standardized direction. Finally, we forecast the future development trend of the industry in order to provide reference value for the investors.