Confessions of the Pricing Man, HermanSimon. Switzerland: Springer International Publishing, 2015. ISBN: 978-3-319-20399-7

Psychology & MarketingVolume 34, Issue 6 p. 661-662 BOOK REVIEW Confessions of the Pricing Man, Herman Simon. Switzerland: Springer International Publishing, 2015. ISBN: 978-3-319-20399-7 Daniel R. Sersland, Daniel R. Sersland Collegiate Professor daniel.sersland@umuc.edu Business & Management, University of Maryland University College, Adelphi, MD, 20783Search for more papers by this author Daniel R. Sersland, Daniel R. Sersland Collegiate Professor daniel.sersland@umuc.edu Business & Management, University of Maryland University College, Adelphi, MD, 20783Search for more papers by this author First published: 04 May 2017 https://doi.org/10.1002/mar.21013Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume34, Issue6June 2017Pages 661-662 RelatedInformation