Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective

This study aims to reduce the misinterpretation and conceptual ambiguity of slow tourism and find the gaps between theory and practice. Multiple videos on a famous video-sharing platform are analyzed to comprehend travel broadcasters' perceptions and experiences. Textual mining with Leximancer is applied, and the findings are threefold. First, this research clarifies the definition of slow tourism and illustrates the gaps among slow tourism's conceptions and practices. Second, based on empirical evidence, this work develops a six-pillar slow tourism framework along a continuum that reflects the degree to which a tourism offer is part of the slow tourism trend. Third, this work helps tourism scholars and practitioners keep pace with the decelerated tourism movement while helping shape its future. Finally, the study identifies critical opportunities, which could drive the slow tourism research forward.