The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy

Journal Article The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy Get access Veronika Ilyuk, Veronika Ilyuk Veronika Ilyuk is an assistant professor of marketing and international business at the Frank G. Zarb School of Business, Hofstra University, 121 Weller Hall, Hempstead, NY 11549 ( veronika.ilyuk@hofstra.edu ). Lauren Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College, City University of New York, 1 Bernard Baruch Way, New York, NY 10010 ( lauren.block@baruch.cuny.edu ). This research was supported by the Summer Research Grant from the Frank G. Zarb School of Business. The authors greatly thank the editor, associate editor, and the reviewers for their many helpful insights and recommendations. They also thank Mikayla Block for her research assistance. Supplemental study materials are available as an attachment in the online-only version of the article. Search for other works by this author on: Oxford Academic PubMed Google Scholar Lauren Block Lauren Block Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 42, Issue 6, April 2016, Pages 858–878, https://doi.org/10.1093/jcr/ucv059 Published: 13 November 2015